Tias Ritas is a margarita mix brand concept I designed for a class. I created it because I hadn’t seen a brand bring a cool, hip, and eclectic vibe to the mixed cocktail market. Inspired by rooftop dinner parties and gatherings of young people, I thought it would be interesting to have something pre-made that's easy to bring to parties without all the extra work. I developed the brand identity and design process, from the initial concept to the final visual assets.